João Correia

Analytics Consultant

CA, USA

I help organizations embed analytics for better outcomes, through analytics strategy, governance, support and training.

I work in digital marketing, product and customer analytics, and any other challenges that can be solved with data.

I'm self-driven and a lifelong learner with a hacker mentality and a data architect sensibility. I iterate quickly but build and design for the long term and the big picture.

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15+ Years of experience

Digital/Business Analytics Project Leader

Lead digital/business analytics projects and processes. Work with executives, product owners and marketers to understand their business needs and design analytics strategies that drive actionable insights. Help organizations embeding analytics for better outcomes through analytics strategy, governance, support and training.

Data Analysis & Visualization

Data modeling (SQL), data analysis (R and Python) and data visualization (Tableau Software)

Data Engineering

Create and maintain data pipelines, digital analytics specifications, ETL processes, Linux servers, Tableau servers and AWS infrastructure.

Digital Marketing & Site Optimization

Iteratively improve site performance through A/B Testing, Information Architecture and Conversion Optimization. Implement and manage Search Marketing Programs (SEO & Paid Search).

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Personal

I'm self-driven and a lifelong learner with a hacker mentality and a data architect sensibility. I iterate quickly but build and design for the long term and the big picture.

I embrace change and I'm unafraid to learn new skills and face new challenges. I love spending time in the ocean or in the mountains with family and friends. Surf, snow, kite, wake, flying and downhill are my passions.

Director, Data Insights

Blast Analytics & Marketing

 

Skills

Analytics Strategy Analytics Governance Communication Tableau SQL R Snowplow Analytics Python Linux ETL AWS Redshift Hive Hadoop A/B Testing Optimizely SEO HTML JS Google Analytics Google Adwords